“I got to a point in my career where I felt ready to seek another aspect of my creativity, so I decided to explore the wonderful world of perfume.” Says the stylist. And to accompany this new adventure, she turned to Sophie Labbe, senior perfumer at IFF who wished to compose a “olfactory ode to the beauty of Alberta Ferretti – lightweight but with the holding … undeniably feminine.”

Thus, the new juice revisits fashion sensual fashion designer in a bouquet featuring the sweet peas, ylang ylang and lily of Casablanca. Muslin and silk tulle so dear to the Italian turn this into an agreement freesia, pink pepper and bergamot from Sicily, all associated with a background of amber and patchouli.

Rose powder, perfume comes in a glass bottle of “pure geometric form with rounded corners … delicately precious and absolutely transparent. The case is lined with white money … to exalt the idea of transparency, “said Alberta Ferretti.

Already marketed, it is available in eau de parfum (30 ml, 49 ml and 75 €, 89 €), eau de toilette (75 €) and finally moisturizing lotion sensual body (39 €).