“I got to a point in my career where I felt ready to seek another aspect of my creativity, so I decided to explore the wonderful world of perfume.” Says the stylist. And to accompany this new adventure, she turned to Sophie Labbe, senior perfumer at IFF who wished to compose a “olfactory ode to the beauty of Alberta Ferretti – lightweight but with the holding … undeniably feminine.”

Thus, the new juice revisits fashion sensual fashion designer in a bouquet featuring the sweet peas, ylang ylang and lily of Casablanca. Muslin and silk tulle so dear to the Italian turn this into an agreement freesia, pink pepper and bergamot from Sicily, all associated with a background of amber and patchouli.

Rose powder, perfume comes in a glass bottle of “pure geometric form with rounded corners … delicately precious and absolutely transparent. The case is lined with white money … to exalt the idea of transparency, “said Alberta Ferretti.

Already marketed, it is available in eau de parfum (30 ml, 49 ml and 75 €, 89 €), eau de toilette (75 €) and finally moisturizing lotion sensual body (39 €).

The controversy began with an article in the German magazine Mode und Trend. “In ten years, Made in Italy has been killed by the relocation” ensures the latter. “A murder committed by the same designers who are making their clothes in China and then resell them at 3 000 and the label Made in Italy”. Across the Atlantic, the New York Times wrote to him when “the Italian haute couture is facing a period of redefinition.”

The Wall Street Journal goes further. “With increasing pressure to lower prices, many companies of luxury products will soon have no choice but to make much of their Italian production in China and other countries’ loose daily. “They will then be no surprise if we see more labels styled in Italy. The France is also involved in movement, with a Figaro article announcing that “in Italy, the crisis accelerates the offshoring industry.”

So many articles and statements from the European and American press these days listed by Italian journalists. These latter are also shared concern, given notice if rependu and annoyance; attacks on a flagship of creative art in Italy. A state of mind based on today’s scathing statements of one of the most illustrious houses of the boot Mediterranean family Versace.

This is a great joke, motivated by jealousy “has replicated this weekend Santo Versace, Gianni’s brother. “We must remind these gentlemen of the foreign press that the creative directors of the greatest French and foreign brands speak Italian, as is the case for Yves Saint Laurent, Kenzo, Gucci, groups Cartier and Richemont, and the man Calvin Klein.

“It’s nonsense to say the Italian creativity it will disappear” reply to his hand Mario Boselli, president of Camera Nazionale della Moda, Italian Federation of fashion. “The creativity of Made in Italy has never failed because it is linked to excellence throughout the Italian and Italian fabrics are and remain the first in the world.”