The brand of men’s underwear has left its local historical Marseilles, too large (the manufacture has been outsourced) for a more modern space. Located within the La Actipôle Parette always Marseille, the new headquarters Hom consists of 3 000 square meters government services, marketing, communication and style. Practice, the location enjoys an expanding area connected to downtown via the new tram line and the line L2 (motorway link between the A50 and A7).

For the realization of the building, Hom appealed to the architect Frank Gracian. This specialist in real estate business has included the project in a sustainable development approach (air quality, daylighting, sound insulation and heat …).

On the ground floor of the headquarters, Hom will open on November 17 its first factory store. On 150 square meters, it will propose to the general public the group’s brands Triumph International (Hom, Triumph, Valisere, Sloggi Women) with a reduction of 30%.

While the contest breath only its second candle, he has already met a wide response from schools to fashion and design worldwide. And because, in addition to the tune of 15 000 euros, or finalist sees it adapted and reinterpreted by the office style of Triumph and then be distributed in some stores mark by 2010. A springboard to the world so for James Nolan, a young 20 year old student. Katinka Poole and Shani Elkin for their part, respectively, received a check for 10 000 and 5 000.

Thus, after selecting a country by country – 28 in the running – around the theme of “Icons”, the national finalists competed before a jury very cosmopolitan, ranging from actress Hillary Swank to the editor in chief of Vogue Italy Franca Sozzani, through Wichy Hassan, co-founder and artistic director of Miss Sixty and Jan Rosenberg, chief sales and marketing group Triumph International.

A group which last year posted a turnover of 2.37 billion Swiss francs (1.57 billion euros), achieved through more than 120 countries. A heavyweight underwear which account portfolio, including Triumph, Sloggi and HOM.