Chanel comes in mind and the best fashion brands for women, before and Valentino and Louis Vuitton. For the claws of shoes is Christian Louboutin who wins first place at Manolo Blahnik and Jimmy Choo. Hermes is considered the best brand of bags to hand luxury monitoring Chanel and Jimmy Choo.

For men’s fashion houses in Italy are considered the most prestigious with a top three consisting of Loro Piana, Ermenegildo Zegna and Giorgio Armani for ready-to-wear and Bottega Veneta, Piaciotti Cesare and Salvatore Ferragamo for shoes.

Ranking done on the basis of a survey of consumers with high incomes. The respondents evaluate brands in terms of four criteria: consistently high quality, degree of exclusivity, a brand that makes consumers a unique person and claws worn by people admired and respected.

So, after years of obscurantism, this winter will be the main protagonist fur, “cleared” now from designers and fashionistas and comeback to the limelight in any collection. Of course, changing styles and a symbol of opulence and prosperity has become an accessory for use with fancy lapels in the form of a cape, the inserts in his boots to the mythical busby.

In fact the fur, after all, is never really gone out of fashion. There was a time, between the eighties and nineties, in which hair and fur were “out”, but with the new millennium have come back slowly, until the boom this year. Already in 2002, however, according to the Center of fur in Italy “carried out by ‘Association Italian fur industry had recorded an increase in sales’ s 11.3 percent, against an overall decline of the Italian economy and especially the clothing sector, whose production index was down by 8, 1%.

They seem light years away the times when Naomi Campbell was in 1995, posing nude with other top poster for the “Better naked than in fur.” Only to remain consistent to his ideas remained Marina Ripa di Moana, famous for his performances anti-fur, in an interview with Corriere della Sera that he will resume his battle when the fur really would return in vogue: “At the fur remained tied people do not elegant. If the class who will continue the battle is not taking it little by little the others will be measured with this choice and the fur will disappear.

Maybe, but the air that pulls from other signals. No more ostentatious furs, but a habit that leaves room for the imagination. Thus the traditional chinchilla, sable, mink and sable, have also joined the ‘Persian lamb, goat and horse (all meticulously farmed, of course). For eccentric and sexy elegance that has won everyone from John Galliano’s fashion pixie to strict Giorgio Armani. Ai-hard (as Antonio Marras) remains the alternative of faux fur, made with fibers that, thanks to new technology, are able to simulate the real hair.