“I got to a point in my career where I felt ready to seek another aspect of my creativity, so I decided to explore the wonderful world of perfume.” Says the stylist. And to accompany this new adventure, she turned to Sophie Labbe, senior perfumer at IFF who wished to compose a “olfactory ode to the beauty of Alberta Ferretti – lightweight but with the holding … undeniably feminine.”

Thus, the new juice revisits fashion sensual fashion designer in a bouquet featuring the sweet peas, ylang ylang and lily of Casablanca. Muslin and silk tulle so dear to the Italian turn this into an agreement freesia, pink pepper and bergamot from Sicily, all associated with a background of amber and patchouli.

Rose powder, perfume comes in a glass bottle of “pure geometric form with rounded corners … delicately precious and absolutely transparent. The case is lined with white money … to exalt the idea of transparency, “said Alberta Ferretti.

Already marketed, it is available in eau de parfum (30 ml, 49 ml and 75 €, 89 €), eau de toilette (75 €) and finally moisturizing lotion sensual body (39 €).

It was the event this weekend. For the occasion, a photographic retrospective was even concocted, collecting images of advertising campaigns that have proven successful for Guess in the world these past three decades.

The black and white, visible for only three days, showed Estelle Lefebure, Claudia Schiffer, Naomi Campbell, Eva Herzigova, or Anna Nicole Smith while they were still little known. Today, they are part of the myth Guess.

Launched in early 1980, it declined imagery inspired by American Pin Up. One way of communicating that changes the perception of denim then very basic with the dissemination of collections at once sexy and timeless.

Returning to London, the store of 600 square meters staged collections Guess for men and women with walls entirely dedicated to denim, executives highlighting the must-have this season. Here and there, face accessories: bags, shoes, sunglasses, jewelry and a space to share this exclusive range of watches GC.

A small opening will be followed by many others, especially in Europe, during the year 2010. Thus, in France where Guess already has 26 outlets, 30 more are scheduled. One way to offset the current decline in attendance Shop Guess the United States, the main market of the brand, and encourage the strong euro.

Besides, the old continent, the label continues to see increased results. In an interview with Le Figaro, Paul Marciano, CEO of the company along with his brother Maurice, explains that “the turnover on the continent increased from 60 to 500 million in four years. Our goal is to reach one billion in late 2011. What next tailgating sales in the U.S. market.

The cast is breathtaking. It features Claudia Schiffer, Naomi Campbell, Eva Herzigova, Noah Mills, Tyson Ballou and Fernando Fernandez in goal for Mario Testino. The press campaign is even supported by a TV spot marked by “Freedom 90″ by George Michael.

The six flavors, sold 59 euros per 100 mL, want to point out a “search initiation and exciting … the discovery of oneself “around legends and some blades symbolic of the tarot.