Who’s Next Space Launches “kidswear”

November 17th, 2009

The fashion show will give birth to the Little Who’s Next in January. It will bring together forty brand offering apparel, shoes and accessories for children 0 to 16 years.

“Look, we do not launch a fashion fair child, said at the outset Christelle Le Moing, head of the commercial world the Little Child Who’s Next. It is about creating a space in the exhibition in response to expectations of exhibitors but also buyers.

Indeed, it is clear that in recent years, not only are many brands of ready-to-wear adult open market of the child but also fashion shops offer more and more alongside pieces Adult creations for children.

 


 


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Effect of mode then, but real changes in the market, The Little Who’s Next will meet expectations.

Forty to fifty brands are already expected and will position itself in the salons Who’s Next but also First Class.

Among those mentioned, some already present their collections at the show children like Antik Batik, or Berenice Bellerose. The idea is to attract famous names in music such as Ralph Lauren, Hartford and Guess but also to attract creative people. Better, open also to scratch which only child.

“The offer of Little Who’s Next is a summary of the main salon as a whole with the presence of different styles from streetwear, the city through the casual,” says Christelle Le Moing. The position will be mid / upscale and international.

Little Who’s Next will be to discover the 23 to 26 January 2010 at the Porte de Versailles.

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