The claw jewelry reveals its new concept store. Objective: stick to changing its offer, which recently began offering leather goods, silver dial and olfactory universe.
It was one of the wishes of the creator of Skalli, Jean-Marc Skalli, making the stamp of a global brand jewelry. This has been done recently with the latest key was the development of new concept store.
“For a year, we made a real leap forward,” says one. We wanted to go upmarket to support the development of our offer. ”
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More modern, more natural, the new concept arises in spaces not exceeding 35 square meters. Out green anise, place colored mole, a dark wooden floor, with shelves lined with leather and metal components aged. To support this consolidation, Skalli has even has a logo emblem taupe.
“The shedding will be finalized at the end of the year, says Jean-Marc Skalli. Until then we have completed to introduce our new product lines.
For Skalli no longer limited only to fancy colored jewels. Recently, it also assumes a collection of leather bags (three models in different colors) and small leather goods. There also emerged a range of money smarter. It also provides models for enhanced night zirconium (a stone that marks not used yet). Finally, the universe will be finalized at the end of the month with a line of scents (candles and home fragrances).
“If the image Skalli up the range, however the price does not move, the officer said. We want to remain accessible.
Distribution side, Skalli has five stores in Paris and Lille. In addition, in early December will be opened a flagship store of 70 square meters to the gallery to the CNIT La Defense. The brand also knows a new development through corners in department stores (Galeries Lafayette and Printemps).
With 3.5 million of revenues (excluding own shops), announced it already increased its results for 2009. If for the moment 95% of sales is made in France, Skalli think soon to go international.
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Tags: Jean-Marc Skalli, Skalli