The manufacturer of sports equipment German Adidas will produce the tennis courts in Bangladesh for the poor, a project of social entrepreneurship with the “banker of the poor” and the Nobel Peace Prize, Muhammad Yunus.
“Adidas has decided to launch in 2010 a pilot project to develop and market sports shoes in Bangladesh that goes in the direction of + Social + business”, the concept of entrepreneurship espoused by Dr. Yunus to solve social problems, has said the world number two sports in a statement.
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Objective: offer shoes that offer reliable protection against infections worming widespread and harmful, and at a price affordable to the poor “.
Neither the target price or the date of initial production are specified by Adidas, which emphasizes not only be the beginning of this pilot project. But the German press understands that tennis could be offered for less than one euro a pair.
Professor Yunus met last week in Wolfsburg (northwestern Germany) representatives of multinationals such as Danone (food), Veolia (environmental services) or BASF (chemicals) to promote his idea of social entrepreneurship.
In Bangladesh, Danone launched in 2006 the first joint venture with a large group with the Grameen Bank around a smelter project “social” production of yoghurt. Other groups have followed suit, as in Germany or the manufacturer BASF Textile Otto.
Yunus, inventor of microcredit for the poor, wants to encourage companies to produce and sell not the goal of maximum profit, but to solve social problems, beginning with poverty, by replaying much profits in the company.
Tags: Adidas, BASF, Dr. Yunus, sports equipment German Adidas, Textile Otto, Wolfsburg