The catastrophic eruption of the American starlet Lindsay Lohan at Fashion Week in Paris, in the clothes of “creative consultant” to the house Ungaro, could spell the end of the alliance claws of luxury and celebrities, according to several analysts.
“While it is true that fashion is often called the stars for sale (clothes), I believe that the appearance of Lohan for Ungaro was the straw that broke the camel’s back,” said AFP Steven Faerm, one of the leaders of the prestigious fashion school Parsons in New York.
“Personally, I think this is proof that some houses are desperate to stay afloat in the current environment,” he said.
|
|
|
The statement of Mr. Faerm add grist to the mill of controversy triggered by the parade autumn / winter home Ungaro, presented last week at the fashion week in Paris by the Spanish designer Estrella Archs, with the “advice creative “of Lindsay Lohan.
At 23, the young actress hit the headlines several times in Hollywood for his recurring problems with alcohol and drugs.
The “popularization” of fashion is at work for many years between the onset of international clothing chains to lower production costs – a situation has been able to exploit the brand H & M, among others, launching collections signed by Madonna, Jimmy Choo or Karl Lagerfeld at affordable prices.
But the collection and Archs Lohan with her dresses cut low over the buttocks and “cache-pins” in the form of hearts, has disgusted the fashion experts around the world.
“It is sad that in our society a product can be sold simply because the consumer feels an affinity with a personality or a celebrity more than the product itself,” laments Mr. Faerm.
When the arrival of the starlet has been announced by Ungaro, WWD (the bible of the fashion world) has a huge photo of Lindsay Lohan at the front, and everyone said “but what were they thinking?” , told AFP Wendy Bendoni, collaborator of the website dedicated StyleLens and professor at Woodbury University, north of Los Angeles.
“Normally, a” creative consultant “is what we are talking about when it comes to creating something for a private label for (the U.S. department store) Macy’s through to the fashion week in Paris” says she, confessing that Lohan arrived at Ungaro had “stomach ache” in the world of fashion.
Chajin Farah, former professor of creative accessories at the University of California Northridge, notes that “many brands tend to indulge in celebrities to attract attention.” But if the alliance was able to give good results in the past, “the collection of Ungaro with Lohan was a mistake,” she said.
“It lacked creativity and innovation,” she said, without ruling out the hypothesis that Ungaro has only sought to “create controversy”.
Booth Moore, fashion columnist for the Los Angeles, is even more categorical. For her, the debut of Lindsay Lohan on the podium was “the march of shame”.
Related posts:
- Ready-to-wear: Summer Looks Sweet and Bucolic
- Fashion in Underwear
- Paris Fashion Show: John Galliano celebrated Lauren Bacall and Humphrey Bogart
- Fashion and Technology Traveling Together.
- Jerome Dreyfuss Multiplies Addresses
- Fashion & Ways: Look for the Office.
- Ready-to-wear: Summer Sloping
- Paris Mode becomes Fame Tuileries by Paris Mode
Tags: brand H & M, celebrities, Chajin Farah, fashion school Parsons, Fashion World, H & M, Jimmy Choo, Karl Lagerfeld, Lindsay Lohan, Madonna, Mr. Faerm, Spanish designer Estrella Archs, StyleLens, Ungaro, Woodbury University, WWD