Specialist “Fashion at low price” continues its international expansion. Kiabi installed in Romania with the opening of its first store in Bucharest. By 2015 it was twenty shops that should flourish in the country.
The banner is “determined to become a major player in the apparel market in Romania. A high potential market with its 22 million inhabitants, “explains Kiabi.
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Kiabi has opened on September 30 its first store in Bucharest in central commercial district of Berceni. A shop with an area of 1 500 square meters consistent with the concept of teaching, organized into clearly defined areas: baby, child, man, woman. Before the end of first quarter 2010 Kiabi should open in the capital two new stores, then again two more by the end of next year out of Bucharest.
For three years the brand aims to become an international player with 510 stores and a turnover of 1.6 billion euros excluding taxes (including 20% outside France). In 2008, Kiabi has seen its turnover increase by 14% (set at 904.4 million euros, of which 752.4 million euros in France), particularly through the expansion of its network of stores France and abroad.
Founded in 1978 by Patrick Mulliez, founder and current president, the company currently has 277 stores, 209 in France (including 28 affiliates) and 68 abroad.
Tags: Bucharest, Fashion at low price, Kiabi, Patrick Mulliez