Ten years after launching her first fragrance, IKKS Fragrances sign its second female creation: Private by IKKS. The first eau de parfum thought of as a jewel of skin.
“We thought by Private IKKS around a strong concept: The Jewel Fragrance,” says Brand.
First, visually, for addicts of the claw, a link waxed cotton with metal plate IKKS withdrew the bottle and passes into jewelry.
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As for the bottle of vintage look how gross it was worked by Thierry de Bashmakoff Agency Esthete in the codes of the brand’s ready-to-wear. Wearing a hood with hammered finishes aged in a bath of black gold, it appears as if stung by time.
Fragrance side, the latter was designed in-house and expresses the duality of women by being both soft, light, sensual but also modern.
Private by IKKS mixing fresh white floral with a touch of fruity mandarin and blackcurrant with a background vanilla, amber and praline.
A contrast that we find even in the visual depicting a young woman troubled by her perfume, the bottle attached to his arm as a symbol of addiction.
Private by IKKS will be available in selective perfume stores from November 2, 2009. Two sizes of bottles are broken down: 50 ml (44 euros) and 100 ml (59 euros).
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Tags: Bashmakoff Agency, blackcurrant, fragrance, fruity mandarin, IKKS, IKKS Fragrances, Jewel Fragrance, jewel of skin, parfum