The company Bourjois is launching a new brand on the beauty market. Dubbed a, natural beauty, it focuses on the natural in its entirety including organic compositions.
The arrival in the linear is scheduled for early October in a distribution network which is the same as Bourjois (department stores, Monoprix …).
True brand full, A, natural beauty benefits from the expertise of Bourjois but is positioned on a niche that has the symbol: bio.
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“The brand has its own vision of naturalness, the agency said La Vache Noire was to monitor the development of the project from writing the brand platform and visual identity (logo and graphics package) up ‘design product range and merchandising tools (including the heads of gondolas). It’s a second skin makeup, imperceptible, formulas containing more than 98% ingredients of natural origin, most Ecocert certified, bias coloriel “essential” that enhances the natural preserving every woman’s style and personality.
So natural, but also femininity and sensuality with a complete range (skin, eyes and lips) of 19 products (liquid foundation or mineral powder and enhancer complexion, light pencil, blush, brushes, eye shadow or Sfumato Nude, eye pencils, mascara, mascara, eyebrow pencils, lip gloss, red half-tones and lip balm) for a total of 128 colors.
Behind those shades and the textures, a man Christophe Durand. Artist dabbles in everything, he worked in both the luxury, fashion and beauty and has created particular magazine Icon.
“For One, I have devised a color chart and limited natural based hair color, eyes, skin to stay in harmony with the face, said the make-up director. Here, the application is for essential gestures, do as we feel: we makeup with your fingers or a brush. ”
Available in packs of purified eco-designed (in a second time, they will be rechargeable), no material of animal origin, parabens, no synthetic colors and synthetic perfumes, the majority of products A, natural beauty has the Ecocert label-less than 95% ingredients of natural origin-(13 products out of 16).
The ingredients include shea butter, butter Cupuacu natural, natural wax, candelilla, carnauba, beeswax, almond oil sweet water of young barley green shoots, olive oil, sunflower, jojoba, castor oil, mica powder or natural rice.
As for prices, they are very affordable either from 10.90 EUR pencil, 15.90 EUR eyeshadows, 16,90 euros mascara, lipsticks and to 22.90 euros funds Foundation.
What wonderful complement to the supply Bourjois existing on which put her glamorous and beautiful color.
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