Of 300 launches per year, 60% disappeared in 6 months. This is the conclusion of Luke Gabriel, director of The Different Company, which advocates the difference between “these perfumes are bought and those that sell. Our brand and those that we host this showcase (rue Ferdinand Duval in Paris opened a year ago), require knowledge of the intrinsic flavors. It is important to bring a brand that has an angle, a perspective, a story.
For more fragrances signed The Different Company, and its new line of body care, home is the host of claws in which she believes.
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First attempt with Perfumes By Paolo Gigli, created in 1950 by a family of glassmakers Florentines. Or Bois 1920, prestigious Italian. The latter, adopted in 1920 and then relaunched in 2005 by the little son of the founder, tried his luck in France under the wing of The Different Company, which developed last year a sales team to increase its firepower.
The network The Different Company currently has 300 outlets in the world as the largest export market in Italy (60 gates). Its window rue Ferdinand Duval in Paris is the first in a series that will develop over the years. It is essential to have a direct feedback from customers. ”
Meanwhile, the house increases the openings abroad: Gulf countries, China, India, South America … His ambition knows no borders.
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