The brand of jeans (Sun Capital Partners) made his return to Paris team product. It Franck Vercauteren who heads the department style.
Arrived at Lee Cooper in 2008 as head of men’s collections, Franck Vercauteren thus takes lace.
Thus, it starts by mounting its own society of surf-wear in 23 years. Very quickly, over the success of it, he decided to sell it 10 years later. He then worked for a year and a half today’s society (platform shaper in Morocco) before joining the group Devianne for which he created in 2004 DCJ (denim jeans corporation – own brand of jeans group Devianne). Following the creation of the concept store “denim experience” in Lille, which served as laboratory denim group Devianne. Then, still within the group, it evolves over the sector Jeans (own brand but also actors in the sign such as Levi’s, Lee Cooper, Lee …).
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Today, as head of the style of Lee Cooper, Frank Vercauteren has the burden to revive the cell produces the brand back to Paris.
“This is a logical synergy with marketing and to ensure consistency of brand,” says one from Lee Cooper.
Within Lee Cooper, Frank Vercauteren leading a team and product development which consists of three product developers, a graphic designer textile designer, textile two technicians and three freelance designers including denim technician. While a sourcing manager will work closely with this team for the placement of products into production.
With the establishment of this team shock, Lee Cooper wants to initially consolidate its know-how on its Basics. In a second step, the brand would also work closely with offices of style to ensure a good positioning trendy, new style cap.
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Tags: denim group Devianne, Devianne, Franck Vercauteren, Lee, Lee Cooper, Paris team product, product developers, surf-wear, textile designer