After the Ile Saint-Louis and the shopping center La Defense Ethnicia moved avenue de l’Opera in Paris. Faithful to its elders, the new space assumes the beauty in the plural, between hair stylist, makeup and wellness. Meet Hapsatou Sy, the founder, who tells us the keys to its success.
In the new premises of the tenth district, the atmosphere is as relaxed as studious. A picture of Hapsatou Sy. At thirty years, this beautiful and dynamic entrepreneur is at the head of a company which employs 70 people, including a dozen in the office, all young women, who provide call center, sales management, communication. Today, the organization is well structured, living proof of a success story started on the Ile Saint-Louis.
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In 2005 qu’Hapsatou Sy was thrown into the water, a very definite idea in mind: to offer an alternative to traditional beauty salons, open space where it combines beauty and popularity measure, provides scope and effectiveness. Thus it is developing a concept of “global” which deals, in addition, all skin types and hair.
In fact, space is both a hairdresser, a beauty center and makeup and a place of well-being. L’objectif ? The goal? After a brushing, we do a make-up or manicure. Or that they take 15 min massage or is let go for over an hour. Or that we come to try the cure thinning SHDB after a facial. In short, the benefits to the card, all in a modern decor, or too smart or too cheap.
In 2007, encouraged by her surroundings, she decides to present his concept to the jury of Unibail-Rodamco. It will end on the second step of the podium, with an estimated price of EUR 500 000 in his pocket. From there, it opens its third space in four time. After the main framework for the Ile Saint-Louis, the spirit of the fifteenth district where there was a second room, then she rubs the mall, and not least, one in La Defense. The offer is then adapted to the peak, the staff spend a small fifteen to forty, and the key to success. Witness the number of faithful men and women, who represent 40% of its sales. A real feat for the site. From there, a certainty for Hapsatou Hy: further openings.
Far from faltering, Hapsatou Sy wants to pursue openings. For several years, she picks the side of the Opera Garnier. A ‘dream’ says she made at a time not so long ago but which has become reality.Last September, it opened at 43/45 avenue de l’Opéra salon 250 square meters, spread over three levels, which mixes space hairdressing, beauty center, massage cabin and care and make-up studio.
Meanwhile, the show’s fifteenth turned into “Academy Ethnicia. It trains staff to mind the house, one of the cornerstones of its offer, “the service without servility,” said Sy Hapsatou, “respect the customer, he has spent a euro or a hundred. “Because before being a shrewd businesswoman, the founder is a client who loves attention, personalization. And say, “I can at least offer me.” In extending customer lists are frequently updated, customer surveys regularly conducted. In short, a seamless marketing has already proven effective marketing.
After Opera Ethnicia share in the provinces, with a first stop in Marseille in early 2010. The ultimate goal, 50 lounges and “no matter how long it takes to open them. But when she says that allows him room to finance both, the equation becomes easy quickly.
Thus, a range of make-up Ethnicia will soon make its entry into living room. It also launched its web TV anouslaparole.com with the idea of sharing his professional encounters, experiences and give voice to all those like her, “are ten to eight.
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Tags: de l'Opera, de l'Opéra salon, Defense Ethnicia, Ethnicia, Hapsatou Sy, L'objectif, La Defense, modern decor, Opera Ethnicia, Opera Garnier, Saint-Louis, Unibail-Rodamco