The product specialist perfumery posting a turnover of 24.03 million euros in late September 2009. This is down 24% versus 2008. In case the modification of several perimeters of activity in the first nine months of fiscal 2009.
Two factors in particular have had a significant impact on reducing turnover in addition to a background of decline in consumption.
On the one hand, restructuring the network of subsidiaries, undertaken in late 2008, led to the cessation of activity of nine of them on the existing 17. On the other hand, under the new contract terms, the supermarkets now supports a share of advertising costs in return for discounts on invoiced sales.
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Because of these, Ulric de Varens performs on the third quarter 2009 sales of 8.84 million, down 26.2% from the third quarter last year. In nine months to end September, sales shows a decline of 24%.
Excluding the impact of sales subsidiaries arrested and deductions for advertising expenses, the cumulative decline is 17%. The International represents 80.5% of consolidated turnover of the group to end in September 2009. This decrease of 26.5% based on published data. In France, activity is in contraction of 11.7% based on published data.
Also, given the unfavorable base effect and the difficult economic context, Ulric de Varens confirms its forecast of annual sales in 2009 decreased compared to 2008.
The network of own shops, which reaches its desired size by the end of 2009 (20 outlets with a new opening in Paris soon) will enable the group to enhance the brand Ulric de Varens with a consumer increasingly more demanding, seeking pleasure, excitement, and affordable prices.
By presenting all creations Ulric de Varens, the network also enhances the brand from its traditional distribution channels and create new opportunities for partnerships with the selective distribution channels in France, as in the International.
2010 should reap the fruit of profound transformation of the Group and its brand strategy.
The annual turnover in 2009 will be released January 27, 2010.
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