Sales of specialized trade in France have suffered from the crisis, with eighteen months of decline in sales between January 2008 and September 2009, according to a study presented Tuesday, October 27th to the press by the professional federation Procos.
This study concerns the members of the federation, which represents between 35 to 40% of turnover in the sector, said a spokeswoman.
Since the beginning of the year, the only month in the green were the months of starting balances (January and June). Les mois de février (-9,9%), mai (-8,3%) et août (-6,5%) ont été “catastrophiques”. The months of February (-9.9%), May (-8.3%) and August (-6.5%) were “catastrophic”. Textiles in particular has suffered from the Indian summer.
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In this context, teachers develop two strategies: either a policy of relatively aggressive promotions, even sacrificing margins, an adjustment of supply or concept, with small price to call, services or the launch of a market opportunity.
In the first half of 2009, only the food sector specialist rose (+0.8%), while leisure has declined by 2.8%.
The trade suffers from a “scissors effect”, with rising rents coupled with a decline in attendance.
“It is intolerable for our operating accounts,” said Jean-Luc Bret, President Procos and croissants.
Pour 2009, elle prévoit 1.503 ouvertures, 310 fermetures et 865 restructurations. Despite the crisis, “development plans are not radically changed and remain broadly stable in 2009, the study said. For 2009, it provides 1503 openings, 310 and 865 closures restructuring.
Regarding the opening of Sunday, leaders of signs Procos are not opposed, “but we understand and know the conditions of openness,” Bret said, referring to the costs in terms of expenses or rent.
“Some donors say that rents would increase by 10%, if opened Sunday, he said.
“The consumer still has 1,000 to spend. Even if we move to 1005, they spend seven days instead of six days. Do not open Sunday weighs on our operating account,” he stressed.
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Tags: Specialized Trade Down, trade in France