The denim brand has just opened a flagship store in London. In parallel, it provides hundreds of opening in Europe in 2010.
It was the event this weekend. For the occasion, a photographic retrospective was even concocted, collecting images of advertising campaigns that have proven successful for Guess in the world these past three decades.
The black and white, visible for only three days, showed Estelle Lefebure, Claudia Schiffer, Naomi Campbell, Eva Herzigova, or Anna Nicole Smith while they were still little known. Today, they are part of the myth Guess.
|
|
|
Launched in early 1980, it declined imagery inspired by American Pin Up. One way of communicating that changes the perception of denim then very basic with the dissemination of collections at once sexy and timeless.
Returning to London, the store of 600 square meters staged collections Guess for men and women with walls entirely dedicated to denim, executives highlighting the must-have this season. Here and there, face accessories: bags, shoes, sunglasses, jewelry and a space to share this exclusive range of watches GC.
A small opening will be followed by many others, especially in Europe, during the year 2010. Thus, in France where Guess already has 26 outlets, 30 more are scheduled. One way to offset the current decline in attendance Shop Guess the United States, the main market of the brand, and encourage the strong euro.
Besides, the old continent, the label continues to see increased results. In an interview with Le Figaro, Paul Marciano, CEO of the company along with his brother Maurice, explains that “the turnover on the continent increased from 60 to 500 million in four years. Our goal is to reach one billion in late 2011. What next tailgating sales in the U.S. market.
Tags: Anna Nicole Smith, Claudia Schiffer, denim, denim brand, Estelle Lefebure, Eva Herzigova, Guess, Naomi Campbell