Intermarché launched under his claw Eldy a range of adhesive that does not file called Infallible. Beyond technological innovation, this launch marks a new stage in the communication strategy of the brand as it prepares for the first time to invest television with a textile product.
First is the product. A sticker does not file; knitted from a yarn polyamide yarn and a spandex yarn specific. It is a thermal process which has increased the strength of the product. Result: According to tests, it would.
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Ten times more resistant to snagging than the most resistant tights currently available on the market. A different technique from that used at Invista but also effective, says one side of the group. In contrast, the 10D is infallible (and therefore thinner), says one.
There is also the communications strategy. Indeed, Intermarché will invest for the first time the small screen with a textile product through the distribution of a TV spot 8 or 25 seconds orchestrated by Publicis. A campaign which begins November 16 and ended on 29.
The products range Infallible are now available in sticky bottom up (size 1 to size 4) and knee socks (one size) available in two colors, natural and black, priced at 5.95 euros for the stickers and low up to 2.5 euros for mid-low.
Tags: Intermarché, spandex yarn, Textile Product, yarn polyamide