From 26 to 28 October last, Abu Dhabi hosted more than 550 fashion brands come “do business” with the way players in the region. In his way, the tradeshow has drawn a quick overview of the guidelines of the emirate: between tradition and modernity.
Inaugurated by Sheikh of Abu Dhabi Shamma Bint Zayed Al Nahyan, the first major appointment mixait fashion apparel, footwear – represented mainly by Italian brands following the partnership forged with the Italian Federation of Shoe — , leather, accessories and optics. He stood in the center of exposure of the brand new Emirate (Abu Dhabi National Exhibition Center). A spacious, luxurious and modern exhibitors and visitors were able to appreciate. These were more than 1 000 have been moving, buyers or multi-department stores. Make use of car hire Dubai Airport and head to top fashion spots in the world’s fastest growing nation.
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Especially towards the ready-to-wear is noted that the highest peak, especially with brands originating in Dubai and Abu Dhabi accounted for almost 60% of exhibitors park. Some, who were participating for the first time at a trade show, were there to give a new dimension.
If in fact, a majority reported few sales, but brands have taken “unexpected contacts, including buyers of department stores in Dubai, Harvey Nichols and Saks in mind,” because meetings useful “to them given “want to come back.”
The remaining exhibitors consisted mainly of Europeans. Two French brands were present: Gaspard Yurkievich and Sakina. Honored with a talent for luxury in 2008, the latter did not hesitate when the organizer has contacted Mecom, “it was coming, the spot future,” says a representative of the brand. For this first in Abu Dhabi, Sakina has built its collections, elongated dresses, selected materials over satin, extension collar. “We have adapted to better meet local demand. “A claim which in any event is still marked by tradition.
Indeed, the abaya, a long black robe traditionally Muslim girls and women reach “above the other, was largely honored. While some maintain sobriety, offering only for fancy fabrics brighter, more bully a little more discretion. Revisited, adorned with precious stones or on the sleeves or collar, the abaya is the subject of stylistic experimentation. Such as Neon Edge by Mona Fares who created the animation on the stand of the mark. With his hair colored pink, creative pixelated fabric tart black pearls, pieces of colored plexiglass or shiny sequins. Creations at the crossroads between tradition and modernity, as young buyers of multi dubaïotes appreciated.
The designer of New Delhi, Ekta Sinhg, who attends the “first” Fashion Week in Dubai, had also made the trip. A last minute decision not regret it. “As brands, we really want to do business, says it, and sell our large-scale creations, in terms of collections as in terms of outlets. We needed a place to meet buyers, they come from the UAE or abroad. And after three days of stand, Fashion Arabia did not disappoint. I think this could become a major trade show, what we really need. A sentiment shared by most of these brands.
With an estimated growth of 12.7% of the retail fashion brands offer good prospects indeed. Not yet steal the limelight from Dubai still digging away in terms of infrastructure and commercial mall, the emirate aims to become in five years’ platform in the Gulf. He has already embarked on large building projects.
Tags: Abu Dhabi Fashion Expo, Abu Dhabi National Exhibition Center, fashion apparel, Fashion Week in Dubai, footwear, Gaspard Yurkievich, Sakina, The Abu Dhabi Fashion Expo Arabia