The French jeweler has announced the signing of an agreement with the Hong Kong distributor Sparkle Roll Group Limited to the opening of “6 to 10 shops Boucheron in the next 5 years” on the Chinese market.
With immediate effect, the agreement already provides for the resumption by Sparkle Roll Group Limited store of Plaza 66 in Shanghai. Then, opening next year of a flagship Boucheron in Beijing.
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Listed on the Stock Exchange of Hong Kong, the company that already holds the exclusive China for Richard Mille watches, DeWitt and Parmigiani is a key player in the distribution of luxury goods in this market. It is also in charge of concessions Bentley, Lamborghini and Rolls-Royce in Beijing. For Ivan Tong, CEO of Sparkle Roll, the arrival of Boucheron marks another strategic step that enables it to strengthen its grip on the luxury segment.
Jean-Christophe Bedos, CEO of Boucheron, for his part praised the partnership with “an ideal partner to accompany (Boucheron) in its development in China. And to declare, “our goal is to become the essential French jeweler in the region. ”
The house, which just celebrated its bicentennial is now head of a network of 45 boutiques worldwide and has a merchant site.