The claw of upscale lingerie focuses on the implementation of small spaces in department stores. Thus, after Korea and Paris Orly South, she is preparing to open in England and Germany.
A movement started from this summer as Eres launched two corners in Seoul late last August. Installed in department stores and Myong Dong Kangnam, the space of 15 square meters include offering lingerie and swimwear brand.
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These were followed by an introduction to Paris Orly Airport South in early October. “The first area in travel retail,” says one from Eres. On 15 meters square, the corner has only swimsuits.
Finally, in early November, two new locations that will take place. First from November 5 on Oxford Street in London where Eres install a shop in shop in Selfridges. The concept, which has 35 square meters, will take place in space Lingerie Mall. This will be the same as all the shops Eres, both refined and sophisticated. It was invented by Georges Rabineau collaborating with the brand for 10 years. In addition to opening the shop in shop – which assumes the bath and lingerie – from November 5 to 11, will perform Selfridges windows Eres on Oxford Street.
While the introduction of Eres Jelmoli will continue in Zurich at the launch of their new space Lingerie, the first step towards the complete redesign and a move upmarket store. Here, 30 square meters will present the jersey and lingerie lines.
A nice step forward for the brand which, in addition to numerous multi-retailer, has six stores in Paris, one in Spain and Milan, four in the United States and three in Japan.
Other developments in Paris, Eres is to integrate all new premises at 166, boulevard Voltaire (XI) which includes both the administrative, design studio, workshops and communication. What facilitating the revival of the house under the leadership of Valerie Delafosse who took the artistic direction of Eres from the summer collection 2008.
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Tags: Eres Deploys Corners, Oxford Street, Spain and Milan, swimwear brand, Valerie Delafosse